10% of sales for the next month will be donated to City Harvest. Let’s dough good and help feed NYC.

A better way to play.

Five Ingredients: Infinite Possibility

Dough Set

Shop the DIY Kit

We'll send you all the ingredients to make your own all natural, plant-based playdough, 100% free of chemicals and artificial dyes.

Let's Get Cookin!

Celebrate with Dough!

Customized jars make the perfect party swag for your next special event. Give your guests the gift of play.

Let’s Party!

So, what’s good about dough?


All Natural Ingredients

We believe in conscious, quality choices that promote wellness. Dough is made from all natural, food-grade ingredients & colored from plants.

Handmade in NYC

From classroom to kitchen, dough was born in New York City, and continues to grow and thrive here.

Orange JarYellow JarBlue Jar

Classroom proven

After 8 years of making dough in preschool classrooms, we can honestly say, it’s a tool that works. Year after year, it was a group favorite.

She loves it! Thanks Dough Project….Kept her busy for like an hour and a half

Jonathan NYC uncle

Just wanted to tell you that my grandbabies LOVE their new dough. Liam loves the dough and loves to open and close the jars. His almost 7 year old sister and almost 4 year old brother are also big fans.

Pat, NYC grandma and early childhood educator

Cam loves his dough! Every time I went to put it away, he would make me take it out again.

Jessica, NY Mom

The Dough Project is the cooler, better version of playdough.

Noah J, age 13

We were so stir crazy at home today cause of the rain...but dough made it way more fun!

Pollina, NYC mom of 2

This entire thing is pure magic

Lisa Zaretsky, M.S.Ed, playAGAIN

[DOUGH CLASS] is the best hour of my day. And I think Liana’s too!

Sandra, NYC mom

Best Class ever! Baby had so much fun, thank you!

Jen, NYC mom

THANK YOU for an epically awesome party!” Clay had a ball and everyone keeps saying how much fun they had!! U guys nailed it.

Mara, NYC mom of 2

In most places, you’re not allowed to mix colors. This is really fun. I’m making a magical sparkle ball

Ramona, age 5

Thank you for being such an incredible part of the best day of Tess’s life. Seriously everyone loved what you do, including Tess which is so special.

Jennie, MoMommies, NYC mama and early childhood expert